Hi, I’m Hesam.

I’m a former software startup founder and DJ who found my place in higher education teaching entrepreneurship and innovation.

In the last ten years, I’ve built 30+ courses and programs that have served 5K+ students. I currently help oversee academics in the #1 ranked entrepreneurship program in the U.S. at Rice University.

What really gets me going is the opportunity to build memorable experiences for people. Much like when you see an incredible performance or go to a restaurant you never forget. Every detail is carefully considered by the people hosting. It’s the thoughtfulness of those moments that spark joy in people, and I find the quest to design these moments fascinating.

This newsletter follows my journey in finding clarity on how to design and curate experiences, inside and outside of the classroom.

Follow me if you’re curious about how to elevate any experience you design.

Subscribe to 4 bits

A biweekly newsletter about how a former DJ turned educator sees the world. From music festivals to the classroom, sharing some of the best designed experiences.


Professor and former DJ. Create entrepreneurship courses at #1 ranked @RiceUniversity. 10+ years teaching 5K+ students. Follow to learn about my adventures exploring experience design.