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Apr 25·edited Apr 25Liked by Hesam Panahi

If only someone would inculcate a similar thought process into the broader world of sales leaders, salespeople, and customer support teams, we might experience a lot less frustration in life and arrive at the dining venue with a tad more patience. As it stands, this story resonates deeply with me! Well written 👏🏼

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I think about this blog post daily. every time i’m at a restaurant and im looking around awkwardly trying to find a waiter or waving my hand around trying to get the attention of one. you take it as granted that it’s just a necessary pain that is part of the experience, but your article is a reminder that a carefully designed experience can challenge that and provide an experience that’s above and beyond; for example, challenging the notion that being at a restaurant necessarily means awkwardly trying to get the attention of a waiter. An example that comes to mind is the Sonder hotel. no lengthy check in or check out procedures. click a button in the app, you’re done!

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It's up to us to notice those unnecessary moments of friction. And it's involves wondering "why is it that way?" and finding a way to flip it to "what if it wasn't that way?"

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